Chevrolet colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and ousted General Motors founder William C. Durant started the company on November 3, 1911, as the Chevrolet Motor Car Company. The “bowtie” emblem, was introduced in 1913.
American muscle
Known in early 1957 as Duntov Chevy’s or simply Black and White’s they dominated A/Stock drag racing. The term Black Widow was first applied to a few 1957 Chevy 150 black and whites that SEDCO built for NASCAR competition. The Super Stock Chevy term for NHRA SEDCO built cars soon gave way to the NASCAR term Black Widow for all the black and whites.
Nostalgia
Chevrolet, colloquially referred to as Chevy and formally the Chevrolet Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet and William C. Durant started the company on November 3, 1911 as the Chevrolet Motor Car Company. Chevrolet first used the “bow-tie emblem” logo in 1914. It may have been designed from wallpaper Durant once saw in a French hotel room. More recent research presents a case that the logo is based on a logo of the “Coalettes” coal company.
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